New personas, a study to better understand the consumer in 2020

By: Jean Dumas, MBA, Managing partner, MARCON


  • Wednesday november 18 from 15:00 to 15:45 (En direct)


New personas were created in 2019 to reflect new consumer trends. You will discover these new categories (the hopefuls, the enthusiasts, the decophiles and the insensitives) and you will see how to better adapt your marketing to take advantage of the new boom in Green products and services! This is fresh data from a study conducted in August 2020.

Targeted clienteles


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