{"id":22619,"date":"2025-11-18T09:15:00","date_gmt":"2025-11-18T09:15:00","guid":{"rendered":"https:\/\/expoquebecvert.com\/programmation\/faire-pousser-sa-marque\/"},"modified":"2026-08-31T11:42:00","modified_gmt":"2026-08-31T15:42:00","slug":"faire-pousser-sa-marque","status":"publish","type":"programmation","link":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/","title":{"rendered":"Faire pousser sa marque : r\u00e9seaux sociaux, contenu et marketing d\u2019influence"},"content":{"rendered":"<p><em><strong>&#8211; Conference presented in French &#8211;<\/strong><\/em><\/p>\n<p>Comment faire rayonner son entreprise sur les r\u00e9seaux sociaux sans s\u2019y perdre? D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour cr\u00e9er du contenu qui capte l\u2019attention, d\u00e9velopper votre communaut\u00e9 et mieux utiliser les diff\u00e9rentes plateformes. Voyez aussi comment le marketing d\u2019influence et les cr\u00e9ateurs de contenu peuvent devenir de v\u00e9ritables leviers de visibilit\u00e9.<\/p>\n<p>Une pr\u00e9sentation de : <img decoding=\"async\" class=\"alignnone wp-image-17946\" src=\"https:\/\/expoquebecvert.com\/wp-content\/uploads\/2020\/10\/groupex-logobaseline-vert-cmyk-web-600px.jpg\" alt=\"\" width=\"143\" height=\"143\" srcset=\"https:\/\/expoquebecvert.com\/wp-content\/uploads\/2020\/10\/groupex-logobaseline-vert-cmyk-web-600px.jpg 600w, https:\/\/expoquebecvert.com\/wp-content\/uploads\/2020\/10\/groupex-logobaseline-vert-cmyk-web-600px-300x300.jpg 300w, https:\/\/expoquebecvert.com\/wp-content\/uploads\/2020\/10\/groupex-logobaseline-vert-cmyk-web-600px-150x150.jpg 150w\" sizes=\"(max-width: 143px) 100vw, 143px\" \/><\/p>\n","protected":false},"featured_media":22617,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-22619","programmation","type-programmation","status-publish","has-post-thumbnail","hentry","vedette-oui","clientele-jardinerie","type-presentiel","ouverture-ouvert-a-tous","date-mercredi-18-novembre","salle-salle-paysage-pavillon-bmo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Faire pousser sa marque : r\u00e9seaux sociaux, contenu et marketing d\u2019influence<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour cr\u00e9er du contenu qui capte l\u2019attention, d\u00e9velopper votre communaut\u00e9 et mieux utiliser les diff\u00e9rentes plateformes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faire pousser sa marque : r\u00e9seaux sociaux, contenu et marketing d\u2019influence\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour cr\u00e9er du contenu qui capte l\u2019attention, d\u00e9velopper votre communaut\u00e9 et mieux utiliser les diff\u00e9rentes plateformes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"Expo Qu\u00e9bec Vert\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/expoquebecvert\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T15:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/expoquebecvert.com\/wp-content\/uploads\/2026\/08\/laura-pigeon-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/program\\\/faire-pousser-sa-marque\\\/\",\"url\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/program\\\/faire-pousser-sa-marque\\\/\",\"name\":\"Faire pousser sa marque : r\u00e9seaux sociaux, contenu et marketing d\u2019influence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/program\\\/faire-pousser-sa-marque\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/program\\\/faire-pousser-sa-marque\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/expoquebecvert.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/laura-pigeon-web.png\",\"datePublished\":\"2025-11-18T09:15:00+00:00\",\"dateModified\":\"2026-08-31T15:42:00+00:00\",\"description\":\"D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour cr\u00e9er du contenu qui capte l\u2019attention, d\u00e9velopper votre communaut\u00e9 et mieux utiliser les diff\u00e9rentes plateformes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/program\\\/faire-pousser-sa-marque\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/program\\\/faire-pousser-sa-marque\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/program\\\/faire-pousser-sa-marque\\\/#primaryimage\",\"url\":\"https:\\\/\\\/expoquebecvert.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/laura-pigeon-web.png\",\"contentUrl\":\"https:\\\/\\\/expoquebecvert.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/laura-pigeon-web.png\",\"width\":400,\"height\":500,\"caption\":\"Laura Pigeon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/program\\\/faire-pousser-sa-marque\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/expoquebecvert.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmation\",\"item\":\"https:\\\/\\\/expoquebecvert.com\\\/programmation\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Faire pousser sa marque : r\u00e9seaux sociaux, contenu et marketing d\u2019influence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/\",\"name\":\"Expo Qu\u00e9bec Vert\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/#organization\",\"name\":\"Expo Qu\u00e9bec Vert\",\"url\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/expoquebecvert.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/expo-quebec-vert-2.jpg\",\"contentUrl\":\"https:\\\/\\\/expoquebecvert.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/expo-quebec-vert-2.jpg\",\"width\":1400,\"height\":1400,\"caption\":\"Expo Qu\u00e9bec Vert\"},\"image\":{\"@id\":\"https:\\\/\\\/expoquebecvert.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/expoquebecvert\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Faire pousser sa marque : r\u00e9seaux sociaux, contenu et marketing d\u2019influence","description":"D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour cr\u00e9er du contenu qui capte l\u2019attention, d\u00e9velopper votre communaut\u00e9 et mieux utiliser les diff\u00e9rentes plateformes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/","og_locale":"en_US","og_type":"article","og_title":"Faire pousser sa marque : r\u00e9seaux sociaux, contenu et marketing d\u2019influence","og_description":"D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour cr\u00e9er du contenu qui capte l\u2019attention, d\u00e9velopper votre communaut\u00e9 et mieux utiliser les diff\u00e9rentes plateformes.","og_url":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/","og_site_name":"Expo Qu\u00e9bec Vert","article_publisher":"https:\/\/www.facebook.com\/expoquebecvert\/","article_modified_time":"2026-08-31T15:42:00+00:00","og_image":[{"width":400,"height":500,"url":"https:\/\/expoquebecvert.com\/wp-content\/uploads\/2026\/08\/laura-pigeon-web.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/","url":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/","name":"Faire pousser sa marque : r\u00e9seaux sociaux, contenu et marketing d\u2019influence","isPartOf":{"@id":"https:\/\/expoquebecvert.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/#primaryimage"},"image":{"@id":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/#primaryimage"},"thumbnailUrl":"https:\/\/expoquebecvert.com\/wp-content\/uploads\/2026\/08\/laura-pigeon-web.png","datePublished":"2025-11-18T09:15:00+00:00","dateModified":"2026-08-31T15:42:00+00:00","description":"D\u00e9couvrez des strat\u00e9gies concr\u00e8tes pour cr\u00e9er du contenu qui capte l\u2019attention, d\u00e9velopper votre communaut\u00e9 et mieux utiliser les diff\u00e9rentes plateformes.","breadcrumb":{"@id":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/#primaryimage","url":"https:\/\/expoquebecvert.com\/wp-content\/uploads\/2026\/08\/laura-pigeon-web.png","contentUrl":"https:\/\/expoquebecvert.com\/wp-content\/uploads\/2026\/08\/laura-pigeon-web.png","width":400,"height":500,"caption":"Laura Pigeon"},{"@type":"BreadcrumbList","@id":"https:\/\/expoquebecvert.com\/en\/program\/faire-pousser-sa-marque\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/expoquebecvert.com\/"},{"@type":"ListItem","position":2,"name":"Programmation","item":"https:\/\/expoquebecvert.com\/programmation\/"},{"@type":"ListItem","position":3,"name":"Faire pousser sa marque : r\u00e9seaux sociaux, contenu et marketing d\u2019influence"}]},{"@type":"WebSite","@id":"https:\/\/expoquebecvert.com\/en\/#website","url":"https:\/\/expoquebecvert.com\/en\/","name":"Expo Qu\u00e9bec Vert","description":"","publisher":{"@id":"https:\/\/expoquebecvert.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/expoquebecvert.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/expoquebecvert.com\/en\/#organization","name":"Expo Qu\u00e9bec Vert","url":"https:\/\/expoquebecvert.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/expoquebecvert.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/expoquebecvert.com\/wp-content\/uploads\/2020\/10\/expo-quebec-vert-2.jpg","contentUrl":"https:\/\/expoquebecvert.com\/wp-content\/uploads\/2020\/10\/expo-quebec-vert-2.jpg","width":1400,"height":1400,"caption":"Expo Qu\u00e9bec Vert"},"image":{"@id":"https:\/\/expoquebecvert.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/expoquebecvert\/"]}]}},"_links":{"self":[{"href":"https:\/\/expoquebecvert.com\/en\/wp-json\/wp\/v2\/programmation\/22619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expoquebecvert.com\/en\/wp-json\/wp\/v2\/programmation"}],"about":[{"href":"https:\/\/expoquebecvert.com\/en\/wp-json\/wp\/v2\/types\/programmation"}],"version-history":[{"count":2,"href":"https:\/\/expoquebecvert.com\/en\/wp-json\/wp\/v2\/programmation\/22619\/revisions"}],"predecessor-version":[{"id":22621,"href":"https:\/\/expoquebecvert.com\/en\/wp-json\/wp\/v2\/programmation\/22619\/revisions\/22621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expoquebecvert.com\/en\/wp-json\/wp\/v2\/media\/22617"}],"wp:attachment":[{"href":"https:\/\/expoquebecvert.com\/en\/wp-json\/wp\/v2\/media?parent=22619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}